Privacy Notice

1. Controller

Eddy Morris t/a The DogFather Worcester, 63 Newtown Road, Worcester, WR5 1HH (hereafter ”we”)

2. When do we collect your personal data?

There are a number of areas of our website where we will collect your personal data, as follows:

  • When you make a purchase through our website as a guest or registered user

  • When you use the contact form on our contact us page

  • When you sign up as a registered user on our website

  • When you place an enquiry through our website

  • When you sign up for our newsletter

3. What sort of personal data do we collect?

  • If shopping on our website, we will collect your name, email, telephone, delivery and billing address, IP address (Your IP address may vary unless you have a fixed IP address).

  • Your order history

  • Your consent choices

  • Details of your visits and activity on our website

  • Information gathered by the use of cookies in your web browser.

4. Use of Cookies

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.  Find out more about cookies on

Some cookies are required to enjoy and use the full functionality of this website such as the shopping cart.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including Facebook and Instagram, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

5. How and why do we use your personal data?

We are committed to providing you with a great customer experience, in order to achieve this, we must collect your personal data. Any data we collect is of legitimate interest and is so allowed by the data privacy law. This document outlines the data that is collected through our website.  Please be aware that if you do not wish to share your personal data with us, or refuse certain contact permissions, we are likely to not be able to offer our service to you. For example, you will not be able to place an order through our website.

Here is a list of reasons how and why we use your personal data:

  • So that you can place an order through our website. If we don’t collect your personal data, such as your name and address, we won’t be able to process your order.

  • To keep you informed about the status of your order via transactional emails.

  • To respond to order queries, returns, refunds, complaints etc. We need to keep a history of your personal data so that we can identify you and your order/enquiry history.

  • To pass to a third party delivery provider. We need to deliver your product through a third party delivery provider, so we must pass your address details to them.

  • To contact you about special offers, promotions and latest news.

  • To improve the user experience of our website by analysing your website activity.

  • To provide you with a personalised user experience by analysing your website activity.

  • To send you personalised emails based on your user activity and purchase history.

  • To send you invitations to write a review of your order and products purchased.

6. Who do we share your personal data with and why?

There are a number of circumstances that mean we must share your personal data with trusted third parties. We will not share your information for marketing purposes with companies outside of our organisation. We only share your data so that we can facilitate your order and so that we can improve the website user experience on the whole. We only share to those whereby it is directly related to the functionality and marketing of our own website/business.

Here is a list of whom and why we share your data:-

  • Wix Payments - this is our primary payment gateway, we must pass them your personal details to take payment. Data shared: name, email, address, credit card, identification details

  • PayPal - this is our secondary payment gateway, we must pass them your personal details to take payment. Data shared: name, email, address, identification details

  • Hermes - we need to pass your details to our delivery partner so that your goods can be delivered. Data shared: name, phone, email, address

  • Google - so that we can understand our website performance and make improvements Data shared: Anonymised identification details

7. Your consent to us using your data

On various pages on our site, including pages within the checkout flow, you can tick boxes in forms to consent (opt-in) to us contacting you for purposes other than transactional, such as marketing emails.

If we send you email marketing, there will be a link on the email so that you can easily unsubscribe.

8. How long do we keep your data?

We need to retain your personal data for as long as you are a customer of ours, this ensures that both ourselves and you, the customer, can view your order history. Your order history is vital should any issues arise with a past purchase, we also use your order history to offer you a better and more personalised user experience. We store the personal data for as long as is necessary considering the purpose of the processing. We also need to retain your data for accounting reasons such as tax, audits etc.

9. How do you manage your communication preferences?

There are a number of ways you can stop direct marketing communications from us:

  • When we send email marketing, there will be a link at the footer of the email that you can click to easily unsubscribe to that mailing list. This will stop any further emails from that particular list

  • You can email us directly.

10. How do you access the information we hold about you?

You have the right to request access to the personal data we hold about you, this is in the form of your customer record and order history.  If you would like a copy of that information, you can write to us. Within reason, this information can be provided free of charge.

11. How do we protect your personal data?

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

12. What are your rights to erasure?

Under certain circumstances, you have the right to have your personal data to be erased. This would be a rare circumstance as we have legitimate reason to keep your data as per the reasons written in this policy.

We can review your request on an individual basis, to do this, you can write to us.

13. Changes to our privacy policy

Should we make amendments to this privacy policy we will place the amended statement on our website, with an indication of the amendment date. If the amendments are significant, we may also inform you about this by other means, for example by sending an email or placing a bulletin on our homepage. We recommend that you regularly visit our webpage and notice possible amendments to this privacy policy, review these privacy protection principles from time to time to ensure you are aware of any amendments made.

14. Who do I contact for further information

All contacts and requests concerning this privacy policy must be submitted in writing or in person to the person mentioned below:

Eddy Morris

The DogFather Worcester

63 Newtown Road